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Taco Bell Pays For 50 Cent Advertising Campaign

November, 25


50 Cent and fat-food chain Taco Bell have arrived at an out-of-court agreement, following the chain using 50's name to promote their tacos on their value menu without permission from the rapper. 50 sued Taco Bell for $1 million in damages back in June 2008, after a campaign which offered 50 Cent $10,000 to alter his name from 50 Cent to 79 Cent, 89 Cent or 99 Cent for a single day. The following month, the food chain was sued for using his name and likeness without permission, and for making him the "star of a nationwide campaign" without expressed consent. Both parties finally...

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Source: http://www.hiphopreaction.com/news/Taco-Bell-Pays-For-50-Cent-Advertising-Campaign